Course curriculum

  • 1

    Module 1 - Your Reporting Approach

    • Your Reporting Approach

  • 2

    Module 2 - Preparing Your Report

    • Preparing Your Report

  • 3

    Module 3 - Social Media Report User Personas

    • Social Media User Personas

  • 4

    Module 4 - Tracking Metrics

    • Tracking Metrics

  • 5

    Module 5 - Creating Your Report

    • Creating Your Report

  • 6

    Module 6 - Displaying Your Social Media Goals/KPIs

    • Displaying Your Social Media Goals/KPIs

  • 7

    Module 7 - Learnings and Insights

    • Learnings and Insights

  • 8

    Module 8 - Creating a MOM Matrix, Benchmarks + Glossary of Metrics

    • Creating MOM Matrix, Benchmarks, and Glossary of Metrics

  • 9

    Module 9 - A Social Media Report Example

    • Sample Social Media Report
  • 10

    Module 10 - Socializing Your Report Within Your Organization/Business

    • Socializing Your Report Within Your Organization