Course curriculum

  • 1

    Module 1: Course Intro - Welcome to How to Create a Social Media Strategy

    • Module 1: Course Intro - Welcome to How to Create a Social Media Strategy
  • 2

    Module 2: Strategy Preparation

    • Module 2: Strategy Preparation
  • 3

    Module 3: Competitive Analysis

    • Module 3: Competitive Analysis
  • 4

    Module 4: Strategy Objectives and Key Challenges

    • Module 4: Strategy Objectives and Key Challenges
  • 5

    Module 5: Strategies and Tactics

    • Module 5: Strategies and Tactics
  • 6

    Module 6: Social Media Platform Strategy

    • Module 6: Social Media Platform Strategy
  • 7

    Module 7: Advertising Strategy

    • Module 7: Advertising Strategy
  • 8

    Module 8: Measuring Success

    • Module 8: Measuring Success
  • 9

    Module 9: Executive Summary

    • Module 9: Executive Summary
  • 10

    Module 10: Implementing and Maintaining Strategy

    • Module 10: Implementing and Maintaining Strategy